La naissance des grands magasins (1852 – 1925), French book

La naissance des grands magasins (1852 - 1925), French book

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Publication Year:2024
Format:Paperback
Language:French
Title:Amélie Gastaut
Publisher:MAD
Country/Region of Manufacture:France

La naissance des grands magasins (1852 – 1925), French book La naissance des grands magasins (1852 – 1925), French book This softcover book with 208 pages presents the birth of French department stores (1852 – 1925). From 1850, in France, the context of economic prosperity was conducive to the development of a new concept which laid the foundations of modern commerce and the consumer society: department stores. At their head, great entrepreneurs like Aristide Boucicaut, Jules Jaluzot or the Cognacq-Jay couple, taking advantage of the urban transformations of the capital, built large empires thanks to new commercial techniques – the invention of sales or mail order sales – which allow them to retain customers but also employees. The cleverly designed windows make passers-by dream and invite them to come and discover a profusion of items: clothes, gloves, hats, lingerie, collars, shoes, handbags, fans, buttons, lace… Described by Emile Zola in Au Bonheur des Dames, these brands transformed the figure of the bourgeois woman who, as the main customer, became their advertising target, soon followed by children with the appearance of the first shelves dedicated to toys. These shopping temples ingeniously deploy their offering and also produce furniture designed by contemporary decorative artists like Maurice Dufrêne. The Pomone workshops for Au Bon Marché, Studium for the Louvre department stores, Primavera for Printemps and La Maîtrise for Galeries Lafayette reach their peak when they are presented at the International Exhibition of Modern Decorative and Industrial Arts from 1925. Through nine thematic essays, this book traces the circumstances of the birth of Parisian department stores. It is based on a rich iconography highlighting both the wide range of goods then offered, from fashion accessories to clothing, toys and decorative objects, as well as period documents – advertisements, sales catalogs and photographs. Contents:The Second Empire: spectacular modernity, by Jean-Claude YvonBosses and employees, by Christelle Di Giovanni and Romain CondamineScience and department store displays, bye Camille NapolitanoDepartment stores: a commercial revolution, by Amélie GastautThe spirit of couture: fashion and tailoring in department stores, by Marie-Pierre RibèreDoes the happiness of some make the unhappiness of others?, by Yannick RipaKleptomania, the evil of department stores, by Lina BoganiTo the happiness of children, by Anne Monier VanrybArt workshops in department stores: the example of La Maîtrise of Galeries Lafayette, by Jérémie CermanBibliography The French texts are written by Amélie Gastaut. Printed in 2024, this book is NEW and is 7-½ inches x 10 inches ( 19 cm x 25 cm ) All books are sent within 24/48 hours in a safe protective packaging. Multiple purchases, postage discount: For multiple purchases, postage will be discounted but the overall charge is based upon the total weight of the parcel Your order will be shipped immediately after reception of your payment sent through our free SSL Secured on line Payment with Visa/MasterCard and Amex. We also welcome PayPal with NO surcharge. Click here for more informations on our sales conditions Visit our eBay store PaymentsDeliveryGuarantee All books are carefully packed in a safe protective packaging. We will send your order insured with tracking within 24h / 48h after reception of your payment.100% GUARANTEE means that we stand behind our description. If an item does not meet with your satisfaction for any reason, you may return us within 30 days at reception.

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La naissance des grands magasins (1852 – 1925), French book

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