Mustang and the Pony Car Revolution

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Location: Columbia, South Carolina
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Item: 144252698150

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All returns accepted:Returns Accepted
Item must be returned within:30 Days
Refund will be given as:Money back or replacement (buyer’s choice)
Unbranded:Unbranded
MPN:9781467111522
Book Title:Mustang and the Pony Car Revolution
Item Length:9.2in
Item Height:0.3in
Item Width:6.5in
Author:Not Available
Format:Trade Paperback
Language:English
Topic:Industries / Automobile Industry,United States / MidWest / East North Central (IL, in, MI, OH, Wi),Customs & Traditions,United States / State & Local / Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI),Automotive / Pictorial
Publisher:Arcadia Publishing
Publication Year:2014
Genre:Travel,Transportation,Business & Economics,History,Social Science
Item Weight:0.7 Oz
Number of Pages:128 Pages

Mustang and the Pony Car Revolution There have been few cars that ignited the public’s interest as much as the Ford Mustang.Introduced at the opening of the New York World’s Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors–the “pony car.’? From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford’s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World’s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

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