The SAGE Handbook of Media Processes and Effects by Mary Beth Oliver (English) H

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The SAGE Handbook of Media Processes and Effects by Mary Beth Oliver, Robin L. Nabi Comprehensive exploration of where media effects research has been in the last 20 years, andwhat the future might hold for the field as rapid changes in the media environment continue. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance-as well as the rapid changes in the media environment that have occurred during the past 20 years-this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature-that of persuasion and learning-and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline-message medium-and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think. Author Biography Robin L. Nabi (PhD, Annenberg School for Communication, University of Pennsylvania, 1998) is an associate professor of communication at the University of California, Santa Barbara. Her research interests focus on discrete emotions influence on message processing and decision making in response to media messages that concern health or social issues. Her work has appeared in numerous communication journals, and she has served on several editorial boards, as the chair of the Mass Communication Division of the International Communication Association, and as a co-editor of Media Psychology.Mary Beth Oliver (Ph.D., University of Wisconsin, Madison, 1991) is a professor in and co-director of the Media Effects Research Lab in the College of Communications at Penn State University. Her research and teaching focus on media effects, with an emphasis on media entertainment, media and emotion, and media and social cognition. She was a Fulbright Research Scholar in New Zealand and served as Chair of the Mass Communication Division of the National Communication Association. She is co-editor with Jennings Bryant on Media Effects, Advances in Theory and Research (3rd ed.), and is former co-editor of Media Psychology, former associate editor of the Journal of Communication and Communication Theory, and former book-review editor for the Journal of Communication. Table of Contents PART I. CONCEPTUAL AND METHODOLOGICAL ISSUES1. A Retrospective and Prospective Look at Media Effects – Jennings Bryant, Dolf Zillmann2. Conceptualizing the Audience – W. James Potter3. Quantitative Methods and Causal Inference in Media Effects Research – Itzhak Yanovitzky, Kathryn Greene4. Qualitative Methods – Thomas R. LindlofPART II. SOCIETY, POLITICS, AND CULTURE5. Cultivation Analysis and Media Effects – Michael Morgan6. Framing and Agenda Setting – Dhavan V. Shah, Douglas M. McLeod, Melissa R. Gotlieb, Nam-Jin Lee7. The Influence of Presumed Media Influence: Origins and Implications of the Third-Person Perception – Nurit Tal Or, Yariv Tsfati, Albert C. Gunther8. News and Poliltics – Vincent Price, Lauren Feldman9. Media Effects and Cultural Studies: A Contentious Relationship – Toby MillerPART III. MESSAGE SELECTION AND PROCESSING10. Uses and Gratifications: An Evolving Perspective of Media Effects – Alan M. Rubin11. Entertainment – Mary Beth Oliver12. Current Research in Media Priming – David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen13. The Limited Capacity Model of Motivated Mediated Message Processing – Annie Lang14. Emotion and Media Effects – Robin L. Nabi15. Mediated Relationships and Media Effects: Parasocial Interaction and Identification – Jonathan Cohen16. Individual Differences in Media Effects – Marina Krcmar17. Media Use and the Social Environment – Daniel G. McDonaldPART IV. PERSUASION AND LEARNING18. Theories of Persuasion – Daniel J. O′Keefe19. Social Cognitive Theory and Media Effects – Frank Pajares, Abby Prestin, Jason Chen, Robin L. Nabi20. Emerging Issue in Advertising Research – L.J. Shrum, Tina M. Lowrey, Yuping Liu21. Media Effects and Population Health – K. Viswanath, Sherri Flynt Wallington, Kelly D. Blake22. Educational Television – Marie-Louise Mares23. Media Literacy – W. James Potter, Sahara ByrnePART V. CONTENT AND AUDIENCES24. Violent Media Effects – Brad J. Bushman, L. Rowell Huesmann, Jodi L. Whitaker25. Racial/Ethnic Stereotyping and the Media – Dana E. Mastro26. Media and the Body – Kristen Harrison27. Media and Sexuality – Jane D. Brown28. Perceptions of Media Realism and Reality TV – Alice E. Hall29. The Effects of Viewing Televised Sports – Arthur A. Raney30. Digital Games – Peter Vorderer, Ute Ritterfeld31. Children and Adolescents: Distinctive Audiences of Media Content – Barbara J. Wilson, Kristin L. DrogosPART VI. MEDIUM ISSUES32. Diffusion of Innovations: Theoretical Extensions – Ronald E. Rice33. Displacement Effects – Jennings Bryant, Wes Fondren34. Medium Theory: An Alternative to the Dominant Paradigm of Media Effects – Joshua Meyrowitz35. The Evolution of Media System Dependency Theory – Sandra J. Ball-Rokeach, Joo-Young Jung36. Media Effects 2.0: Social and Psychological Effects of Communication Technologies – S. Shyam Sundar37. The Study of Media Effects in the Era of Internet Communication – Miriam J. Metzger Review “Nabi and Oliver organize their book more categorically and provide what they call a bird′s-eye view of the field, chapters put the various theories into historical perspective. The emphasis on new media also sets this volume apart from the others and makes it a worthy addition to the literature.” — P. J. Kurtz Review Quote “Nabi and Oliver organize their book more categorically and provide what they call a birds-eye view of the field, chapters put the various theories into historical perspective. The emphasis on new media also sets this volume apart from the others and makes it a worthy addition to the literature.” Details ISBN1412959969 Short Title SAGE HANDBK OF MEDIA PROCESSES Language English ISBN-10 1412959969 ISBN-13 9781412959964 Media Book Format Hardcover DEWEY 302.23 Year 2009 Imprint SAGE Publications Inc Country of Publication United States Edited by Mary Beth Oliver Illustrations Illustrations Place of Publication Thousand Oaks Author Robin L. Nabi UK Release Date 2009-10-06 NZ Release Date 2009-10-06 US Release Date 2009-10-06 Pages 656 Publisher SAGE Publications Inc Publication Date 2009-10-06 Audience Professional & Vocational AU Release Date 2009-10-05 We’ve got this At The Nile, if you’re looking for it, we’ve got it. With fast shipping, low prices, friendly service and well over a million items – you’re bound to find what you want, at a price you’ll love! TheNile_Item_ID:160684661;

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