Wine Art Prints – Vintage California Wine Land of America – Amado Gonzalez More

Wine Art Prints - Vintage California Wine Land of America - Amado Gonzalez More

$30.0 Buy It Now or Best Offer
free,30-Day Returns

Seller Store jimiscyberstore
(1274) 100.0%,

Location: Troy, Michigan
Ships to: US,
Item: 145804430107

Restocking Fee:No
Return shipping will be paid by:Buyer
All returns accepted:Returns Accepted
Item must be returned within:14 Days
Refund will be given as:Money back or replacement (buyer’s choice)
Artist:Amado Gonzalez
Size:Small
Signed:No
Material:Paper
Item Length:11 in
Orientation:Vertical
Subject:Wine
Wines From California:Wines From California
Personalize:No
Type:Print
Department:Adults
Era:Mid 20th Century (1941-1969)
Theme:Art,Food & Wine
Style:Vintage/Retro
Original/Reproduction:Reproduction
Country/Region of Manufacture:United States
Room:Den,Dining Room,Kitchen,Bar
Item Width:8.5 in
Product Line:Wine Land of America

California wine art poster prints owned by the James Homer Brown artist estate. In our effort to list accurately, the the best information I can find about these prints is as follows. The original “California Wine Land of America” advertising campaign began around 1965 with a series of large posters of up to 24 x 36 inches.The smaller reprints (8.5 x 11 inches) offered here were created circa 1979. They are printed on a slightly glossy linen type paper with crisp colors. They have been in storage since acquisition. As a result there is some yellowing and wear to the edges. Please refer to photos for details. The images presented here are from high resolution scans of the actual prints. The the California Wine Advisory Board was the sponsor for these prints. The agency’s goal was to increase the profile and visibility of California wines which included commissioning a series of vibrant artist created posters celebrating California’s wine country. One especially noteworthy artist was Amado Gonzalez, a painter and illustrator who taught at San Francisco’s City College for many years. A detailed quote referencing this ad campaign via the National Museum of American History website is below. “Although the repeal of Prohibition in 1933 meant that California winemakers were back in business, selling their product to American consumers proved to be a significant challenge. Many of the wines that first appeared on the market after 1933 were fortified wines—high in alcohol, sweet, and cheap—while wines imported from Europe were seen as luxuries for the rich, not intended for the average middle-class table. Other consumers continued to reject wine for moralistic reasons, or because they viewed it as a foreign beverage. Established in 1938, California’s Wine Advisory Board set out to challenge these conventional attitudes and promote wine as a positive addition to the American table. Advertisements produced by the Board during the 1950s and ‘60s reflect this effort, with slogans that encouraged consumers to embrace wine as part of an all-American meal. The Board also commissioned a series of colorful posters in the 1960s to promote California and its wines.“ -NMAH, Behring Center Please email with any questions. Prints will be securely packaged and ship flat. Thank you for stopping by!! Normal 0 false false false EN-US X-NONE X-NONE

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